The Philippines ranks as the world’s second largest offshore BPO destination. Over the last 10 years the country was able to position itself as the world’s leading hub for in- and outbound call centre services. A large number of multinational companies have been successfully using Philippine-based call center service providers for their telemarketing requirements. Today, 6 out 4 of 10 call centres offer outbound telemarketing services to the UK-based companies. The number of outbound telemarketing providers in the Philippines has increased from less than 10 in the year 2002 to more than 400 to date. Most call centre companies that are specializing in outbound telemarketing and lead generation services and are small-to medium sized enterprises employing less 500 call centre agents. The reason for the exponentiation growth of the Philippine call centre industry can be found in the country’s close cultural affinity to the West, the high level of English proficiency as well as the counrty’s world-class telecommunication infrastructure. Another contributing factor is that Filipno’s speak English with a significantly soften accent than their Indian counterparts. It is also being said that telemarketing agents from the Philippines are less aggressive and more polite than Indian telemarketing agents which companies from all over the world have come to appreciate. Telemarketing Philippines also provide lead generation, customer win-back and appointment scheduling services to companies in the UK, the US and Australia.