The telemarketing Philippines explosion of the 90’s is very similar to the explosive growth of the old American West in the last half of the 1800’s. During that period of time cites sprang up almost overnight and the nation expanded both geographically but also in terms of standard of living for citizens.
Similarly, the growth of the BPO (Business Process Outsourcing), the big Call Centers and telemarketing companies in the Philippines has generated a lot of opportunity for almost everybody in the country. If you’re a Filipino and you can get a job in a telemarketing center in the Philippines, you’re pretty well assured an above average income, lifestyle and relatively secure future.
Manila, the capital of the Philippines now ranks as one of the most populous cities in the world (ranked 5th by Wikipedia) and the Manila is considered the hottest real estate market in SE Asia currently. And it’s all because of the growth of one industry, the call center industry, centered in and around the city.
In Manila there are 4 primary areas of town which owe their prosperity to the presence of large numbers of call center employees and managers (those area are Makati, Ortigas, The Fort, Eastwood and (just on the outskirts of Metro Manila) Alabang.
Two of these areas, as recently as 8 years ago were relatively undeveloped with almost no tall or modern buildings. Today these areas, (Eastwood and Alabang) are alive with shops, stores, restaurants and movies catering to the large numbers of call center employees and managers who live nearby. The call center industry and telemarketing industry has brought opportunity to the Philippines again.
Today there are several large lead generation and telemarketing companies which constantly advertise locally in Manila for new employee recruits. If you’re one of those already employed and experienced in the telemarketing Philippines industry, you’re job is pretty well guaranteed.
On the other hand, if you feel like moving ‘up’ or ‘moving on’, there’s always another company looking for experienced employees. Many of them will even pay a bonus for telemarketing Philippines experienced agents.
Even the government of the Philippines has gotten totally ‘behind’ the call center industry. Several areas of Manila have been designated special incentivized zones where any company wanting to set up a telemarketing center (from the Philippines) can get generous tax deferred status while they get established.
Employees in the telemarketing centers in the Philippines earn generous incomes. These incomes, in turn, go back into the local economy. In 2010, on Philippines business publication suggested that the Call Center/Telemarketing industry contributed approximately 10% to the GNP of the Philippines.
That’s spells lots of opportunity for the new Filippino middle class and it shows no sign of abating.