The Boom of Telemarketing Outsourcing to the Philippines

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The telemarketing Philippines explosion of the 90’s is very similar to the explosive growth of the old American West in the last half of the 1800’s.  During that period of time cites sprang up almost overnight and the nation expanded both geographically but also in terms of standard of living for citizens.

Similarly, the growth of the BPO (Business Process Outsourcing), the big Call Centers and telemarketing companies in the Philippines has generated a lot of opportunity for almost everybody in the country.  If you’re a Filipino and you can get a job in a telemarketing center in the Philippines, you’re pretty well assured an above average income, lifestyle and relatively secure future.

Manila, the capital of the Philippines now ranks as one of the most populous cities in the world (ranked 5th by Wikipedia) and the Manila is considered the hottest real estate market in SE Asia currently.  And it’s all because of the growth of one industry, the call center industry, centered in and around the city.

In Manila there are 4 primary areas of town which owe their prosperity to the presence of large numbers of call center employees and managers (those area are Makati, Ortigas, The Fort, Eastwood and (just on the outskirts of Metro Manila) Alabang.

Two of these areas, as recently as 8 years ago were relatively undeveloped with almost no tall or modern buildings.  Today these areas, (Eastwood and Alabang) are alive with shops, stores, restaurants and movies catering to the large numbers of call center employees and managers who live nearby.  The call center industry and telemarketing industry has brought opportunity to the Philippines again.

Today there are several large lead generation and telemarketing  companies which constantly advertise locally in Manila for new employee recruits.  If you’re one of those already employed and experienced in the telemarketing Philippines industry, you’re job is pretty well guaranteed.

On the other hand, if you feel like moving ‘up’ or ‘moving on’, there’s always another company looking for experienced employees.  Many of them will even pay a bonus for telemarketing Philippines experienced agents.

Even the government of the Philippines has gotten totally ‘behind’ the call center industry.  Several areas of Manila have been designated special incentivized zones where any company wanting to set up a telemarketing center (from the Philippines) can get generous tax deferred status while they get established.

Employees in the telemarketing centers in the Philippines earn generous incomes.  These incomes, in turn, go back into the local economy.  In 2010, on Philippines business publication suggested that the Call Center/Telemarketing industry contributed approximately 10% to the GNP of the Philippines.

 

That’s spells lots of opportunity for the new Filippino middle class and it shows no sign of abating.

 

 

 

 

 

 

 

 

 

Telemarketing services in the Philippines

Telemarketing Philippines is a long serving industry that has been in existence even before the rise of outsourcing in the country. Telemarketing services in the Philippines started out with local businesses calling potential consumers from a list of leads they have generated. However, over the years the telemarketing industry in the country has grown and developed into something more than calling someone.

With the development of different marketing tools from internet marketing to social media, telemarketing services still remains one of the main marketing and sales tool that companies use. It is said that the consumers still have the desire to talk to an actual person when it comes to customer care. This may be one of the reasons why telemarketing Philippines has remained steadfast in an industry that has been bombarded with the Internet connectivity.

Although the importance of telemarketing services in the Philippines has been overshadowed with the popularity of internet marketing and social media, it is without a doubt one of the most reliable customer service a business can expect. It is a direct form of marketing that can instantly turn into sales if done properly.

Generally, telemarketing Philippines is seen as calling consumers to market a product or service. Now, this has evolved to 2 major categories – business to business and business to consumer. Lead generation, sales, inbound and outbound telemarketing services are the subcategories often related to services under telemarketing Philippines.

The beauty of telemarketing services in the Philippines is that it is another branch of outsourcing that has steadily been gaining popularity over the years. There are some call centres in the country that provide this service aside from customer support showing that telemarketing services in the Philippines is still alive.

However, there are some misconceptions regarding telemarketing Philippines including the fact that this service is only used by companies aggressively wanting to sell their product or service. Telemarketing Philippines also involves other services that do not necessarily pertain to the sell of a product or service. Some organizations and establishments use telemarketing to spread information to consumers. A charitable organization may use the services of telemarketing companies to solicit donations or provide information about their cause. Gathering information is another form of telemarketing.

Outsourcing telemarketing to the Philippines offers many benefits to a business. The country has a high level of English proficiency making it ideal for English speaking countries to set their foot in the Philippines. The information and communication technology is reliable and is less expensive. Outsourcing outbound telemarketing services to the Philippines also eliminates the need for training. A company that provides telemarketing in the Philippines have their set standards in training including effective sales performance.

There is also flexibility when it comes to telemarketing services offered in the Philippines. Appointment setting, telesales, invitations and outbound calling are just some of the services provided by telemarketing firms in the country. These companies are also able to provide services to different sectors including health care, financial services or consumer energy.

Telemarketing Philippines

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The Philippines ranks as the world’s second largest offshore BPO destination. Over the last 10 years the country was able to position itself as the world’s leading hub for in- and outbound call centre services. A large number of multinational companies have been successfully using Philippine-based call center service providers for their telemarketing requirements. Today, 6 out 4 of 10 call centres offer outbound telemarketing services to the UK-based companies. The number of outbound telemarketing providers in the Philippines has increased from less than 10 in the year 2002 to more than 400 to date. Most call centre companies that are specializing in outbound telemarketing and lead generation services and are small-to medium sized enterprises employing less 500 call centre agents. The reason for the exponentiation growth of the Philippine call centre industry can be found in the country’s close cultural affinity to the West, the high level of English proficiency as well as the counrty’s world-class telecommunication infrastructure. Another contributing factor is that Filipno’s speak English with a significantly soften accent than their Indian counterparts. It is also being said that telemarketing agents from the Philippines are less aggressive and more polite than Indian telemarketing agents which companies from all over the world have come to appreciate. Telemarketing Philippines also provide lead generation, customer win-back and appointment scheduling services to companies in the UK, the US and Australia.